Eadem, a brand founded by WOC, understands the need for this balance firsthand and set out to create the perfect formulation. Their mild, milk-like serum combines dark spot blocking amber algae, vitamin C, niacinamide and licorice root to gently fade dark spots while maintaining the skins natural tone.

Over the summer, Eadem was awarded a Glossier grant—which provided funding and 1-1 mentorship from a team member at Glossier—that will help them take their brand to the next level.

Eadem was born out of a need for community in the beauty world. Founders Marie Kouadio Amouzame and Alice Lin Glover were colleagues at Google when they formed a friendship based on a shared love of beauty and skin (which then eventually lead to founding Eadem).

In May 2021, Eadem (Latin for “the same” or “all”) launched its flagship dark-spot serum with “Smart Melanin” technology, formulated specifically for more melanin-rich skin tones.

Add Eadem to your list of "beauty companies to watch" right now. As a company dedicated to caring for melanin-rich skin through science-backed products, Eadem has already generated plenty of chatter with its two notable launches: a dark spot serum and cloud-like moisturizer.

The serum launched direct-to-consumer in May 2021 to an eager customer base; it became available on Sephora.com in September of that year. Between 2021 and 2022, Eadem grew its revenue sixfold, as it rolled out two more products.