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Featured Project


Eadem hero image model close up



Eadem is an innovative skincare company steering the beauty industry away from tokenization, and towards the celebration of women of color and community. We teamed up with Finnish designer, Lotta Nieminen, to launch their ecommerce experience.

Design Partner
Spring 2021

No more harmful ingredients. No more compromising. Eadem is redefining “traditional” beauty standards with first-of-its-kind technology.

    Eadem homepage mobile layout preview


    Introduces Eadem products and their key features and benefits.

    Eadem shop all page mobile layout preview

    Shop All

    Introduces and lists all Eadem products in a collection format.

    Eadem product detail page mobile layout preview

    Product Detail Page

    Highlights selling points to convince visitors to make a purchase.

    Eadem beauty burden page mobile layout preview

    Beauty Burden

    Highlights the company's unique story and the team behind it.

EADEM model close up image
EADEM model collage image

“We love working with the team at Baggy - they're super responsive, extremely organized and great at what they do! They've found that sweet spot between functionality and simplicity, building us a beautiful and intuitive website.”

Marie Amouzame


Summer 2023

Brooklyn, NY


Shopify OS 2.0 x Baggy tooling with Vue.js and Tailwind

EADEM model close up with smile
EADEM split column close up image of model and plan life
Eadem milk marvel product image